New Metal Box Co. needed a refreshed identity to match their bold, industrial presence in the metal container market. I developed a complete brand system—from logo and color palette to sales collateral and packaging—that emphasized strength, clarity, and adaptability. The project combined visual identity design with practical applications, ensuring the brand worked as well on a shipping container as it did on a business card.
The branding process began with a rugged, modular logo designed to communicate durability while remaining flexible across applications. I extended this identity into a full set of sales tools, including business cards, stationery, and direct mailers, all styled to highlight the company’s bold new voice. The consistent use of color, typography, and tone helped establish trust and authority while giving the brand a fresh, modern edge.
Once the identity was finalized, I oversaw production and fabrication to bring the brand into physical form. Attention to material, finish, and layout ensured that every touchpoint felt cohesive and elevated, strengthening the company’s credibility.