petal branding & packaging
For Petal, I guided the brand from concept to packaging with a focus on creating a skincare identity that feels timeless, symbolic, and artful. The process began by defining core brand pillars—Delicate Power, Earthbound Ritual, and Soft Gothic Luxe—which shaped everything from tone of voice to packaging choices.
The process began with establishing brand pillars and a visual direction rooted in vintage typography, muted florals, and symbolic imagery. From there, I designed and refined the Petal wordmark, created detailed illustration assets, and explored multiple packaging concepts.
The final system includes ornate front labels, clean and legible back labels, and mockups across 4oz matte black jars—giving the brand a cohesive, high-end look that feels both timeless and distinctive.
